What Customers Want from Salespeople: No Push® Selling
Key Account Selling
Ken Cooper
None
21:38
There have been decades of research into what buyers in key accounts actually want from salespeople. Surveys show that there is often a major disconnect between the traditional “power persuader” sales approach and customer preferences. This program introduces “No Push® Selling,” a customer-focused approach designed to maximize lifetime customer value over the long term.
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