The 4 P's in Creating Loyal Customers
Customer Service
Ken Cooper
none
12:21
It's easy to make the mistake of assuming that customer service is all about happy employees delivering smiling service. Certainly, friendly extra-mile service is absolutely a requirement, but that alone isn't enough. People are just one of the Ps required. This program details the three building blocks and the "mortar" that holds them together—four Ps that are essential for supermarkets to drive customer satisfaction.
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