Opening the Call

Opening the Call
Key Account Selling
Ken Cooper
None
18:23

Every sales call needs to “get off on the right foot.” For some customers, that may mean a period of rapport-building before the call starts. For others, it may mean getting down to business right away and perhaps chatting at the end of the call. This program helps you determine how to begin a Key Account sales call, and teaches a transition and “hook” technique that smoothly gets you into the needs determination portion of the call and generates interest in your solution.